Effective Date: July 2026
This Cookie Policy explains how Bizrato Connecting Solution (OPC) Pvt Ltd ("Company", "We", "Us", or "Our") uses cookies and similar tracking technologies on the Bizrato Merchant Portal at https://merchant.bizrato.com and the Bizrato Business App ("Merchant Platform").
By continuing to use the Merchant Platform, you consent to our use of cookies as described in this Cookie Policy. You may manage your cookie preferences through your browser settings at any time.
This Cookie Policy should be read alongside our Merchant Privacy Policy, Terms and Conditions, and Disclaimer, all available on the Merchant Portal.
Cookies are small text files stored on your device (computer, smartphone, or tablet) when you visit a website or use a web application. They help websites remember information about your visit, making it easier to use the site again.
Cookies can be:
These cookies are strictly necessary for the Merchant Portal to function. Without them, you cannot log in, manage your listing, or receive leads.
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| Maintains your secure login session | Session | First-party | |
| Keeps you logged in securely | 30 days | First-party | |
| Prevents cross-site request forgery attacks | Session | First-party | |
| Identifies your device for security | 1 year | First-party | |
| Remembers notification settings | 1 year | First-party |
These cookies help us understand how Merchants use the Portal so we can improve features and experience.
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| Google Analytics — identifies unique users | 2 years | Third-party (Google) | |
| Google Analytics 4 — session tracking | 2 years | Third-party (Google) | |
| Google Analytics — user identification | 24 hours | Third-party (Google) | |
| Google Analytics — throttle requests | 1 minute | Third-party (Google) |
These cookies are used by our advertising partners to show relevant Bizrato advertisements to Merchants on other platforms.
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| Meta Pixel — browser identification for ads | 3 months | Third-party (Meta) | |
| Meta — stores ad click information | 3 months | Third-party (Meta) |
These cookies enable enhanced functionality and remember your preferences on the Portal.
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| Remembers your language preference | 1 year | First-party | |
| Remembers dashboard layout preference | 1 year | First-party | |
| Remembers your CRM filter settings | 7 days | First-party | |
| Remembers last viewed city analytics | 7 days | First-party |
The Bizrato Business App (Android and iOS) uses local storage and device storage rather than traditional browser cookies. These are used to:
App data is stored securely on your device and is not accessible to other apps. You can clear app data through your device settings, which will log you out of the app.
Data collected through cookies on the Merchant Portal is used to:
We use Google Analytics and Google Tag Manager on the Merchant Portal to understand usage patterns and improve the Portal. These tools may set cookies on your device.
Google processes analytics data in accordance with Google's Privacy Policy. To opt out of Google Analytics tracking, visit: https://tools.google.com/dlpage/gaoptout
We use Meta Pixel on the Merchant Portal for advertising purposes — to reach potential Merchants on Facebook and Instagram. The Pixel may set cookies on your device.
Meta processes data in accordance with Meta's Data Policy. To manage Meta advertising preferences, visit: https://www.facebook.com/ads/preferences
You can control cookies through your browser settings. Most browsers allow you to:
Important: Disabling Essential Cookies will prevent you from logging in to the Merchant Portal. We recommend allowing Essential Cookies for proper Portal functionality.
To clear data stored by the Bizrato Business App:
Note: Clearing app data will log you out of your Merchant account. You can log back in using your registered mobile number and OTP.
When you first access the Merchant Portal, you will be presented with a cookie consent notice. By clicking 'Accept' or continuing to use the Portal, you consent to our use of all cookies described in this Policy.
Essential Cookies are always active as they are necessary for Portal functionality. For non-essential cookies (Analytics and Marketing), you may manage your preferences.
You may withdraw your consent at any time by adjusting your browser settings or clearing cookies. Please note that withdrawing consent for Essential Cookies will affect your ability to use the Portal.
Cookie data is retained for the duration specified in the cookie tables in Section 3. When cookies expire, they are automatically deleted. You can also manually delete cookies at any time through your browser settings.
Analytics data collected through Google Analytics is retained by Google in accordance with Google's data retention policies. We have configured our Google Analytics to retain data for 26 months.
We may update this Cookie Policy from time to time as we add new features, integrate new third-party services, or in response to changes in applicable laws. When we make material changes, we will:
We encourage you to review this Cookie Policy periodically. Continued use of the Merchant Portal after changes constitutes acceptance of the updated Policy.
For any questions or concerns about our use of cookies or this Cookie Policy, please contact:
Bizrato Connecting Solution (OPC) Pvt Ltd
Registered Office: New Delhi, India
Email: [email protected]
Website: https://merchant.bizrato.com
We aim to respond to all queries within 30 working days.
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