1Introduction and Acceptance of Terms

Welcome to Bizrato, India's Business Search Engine, operated by Bizrato Connecting Solutions (OPC) Pvt Ltd (referred to as “Bizrato”, “Company”, “we”, “us” or “our”).

These Merchant Terms & Conditions (“Terms”) govern the registration, access and use of Bizrato's website, merchant dashboard, mobile applications, business listing services, subscription plans, customer enquiry management tools and related services (collectively, the “Platform”).

By creating a merchant account, completing registration, selecting a subscription plan or using the Platform, you acknowledge that you have read and understood these Terms and agree to be legally bound by them.

If you are registering on behalf of a business, company, partnership or other organization, you confirm that you have the authority to accept these Terms on its behalf.

If you do not agree with these Terms, you must not register for or use the Platform.

2Merchant Eligibility

To register as a merchant on Bizrato:

• You must be at least 18 years old and legally capable of entering into a binding agreement.
• You must be the business owner or an authorized representative of the business.
• Your business must operate in accordance with applicable Indian laws and regulations.
• You must provide accurate and complete registration information.
• You must not create accounts using false identities, impersonation or misleading business information.
• You must hold all licences, registrations, approvals and permissions legally required for your business activities.

Bizrato may request supporting information to establish your identity, business ownership or authorization.

Bizrato reserves the right to reject or restrict registrations that do not satisfy its eligibility and verification requirements.

3Merchant Account Registration

Merchants may register through the Bizrato website, mobile website or official Bizrato Merchant App.

During registration, merchants may be required to provide:

• Business name
• Owner or authorized representative's name
• Mobile number
• Email address
• Business category and subcategory
• Business address and location
• Business description
• Relevant business keywords
• Other information reasonably necessary to establish and operate a merchant account

Mobile number verification may be completed through a one-time password (OTP).

Merchants are responsible for maintaining the confidentiality of their account credentials.

You agree to notify Bizrato promptly if you suspect unauthorized access, misuse or a security breach involving your account.

Bizrato may temporarily restrict account access where reasonably necessary to investigate suspicious activity or protect the Platform.

4Accuracy of Business Information

Merchants are responsible for ensuring that all information submitted to Bizrato is accurate, lawful, current and not misleading.

This includes:

• Business name and ownership information
• Contact details
• Business address and geographical location
• Categories and keywords
• Operating hours
• Products and services
• Accepted payment methods
• Social media links
• Business photographs and descriptions

Merchants must update their business information whenever material changes occur.

Bizrato may request corrections or supporting documents where information appears inaccurate, incomplete or misleading.

Bizrato does not independently guarantee the accuracy of every merchant's business information.

5Mandatory Business Verification

Business Verification is required before a merchant's business listing becomes publicly active on Bizrato.

Depending on the applicable verification workflow, merchants must provide the following information and materials:

• Valid GST or PAN documentation, as applicable.
• Owner or authorized representative's selfie or identity-verification photograph.
• Business outlet photographs.
• Staff or workplace photographs, where required by the verification process.
• A complete photograph of the business outlet's front or entrance.
• Accurate business location and geolocation information.
• Additional reasonable information required to verify business authenticity, ownership or operations.

Merchants confirm that all submitted verification documents and photographs are genuine, accurate and lawfully provided.

Merchants must obtain appropriate permission before uploading photographs or personal information relating to employees or other individuals.

Bizrato may verify submitted information through reasonable document checks, photograph reviews, location verification or other lawful methods.

Bizrato may request additional information, reject unverifiable submissions or suspend verification where material discrepancies are identified.

Bizrato Verified Badge

A merchant may receive the Bizrato Verified Badge after successfully completing the applicable verification process.

The badge indicates that the merchant has satisfied Bizrato's specified verification requirements at the relevant time.

It does not constitute a guarantee of product quality, service performance, financial reliability, legal compliance or customer satisfaction.

Bizrato may withdraw a verification badge where verification requirements are no longer satisfied or where material misrepresentation is identified.

6Business Listing Approval and Publication

Creating an account or activating a subscription plan does not automatically make a business listing publicly available.

A merchant's listing becomes eligible for publication only after:

• Successful completion of Business Verification; and
• Approval of the required business gallery photographs.

Bizrato may review submitted listing content for accuracy, relevance, authenticity and compliance with these Terms.

Bizrato may request corrections before publication.

The time required for verification and listing approval may vary depending on the completeness and accuracy of submitted information.

Bizrato does not guarantee immediate publication or a fixed approval timeline unless expressly communicated.

7Business Categories, Keywords and Search Visibility

Merchants may select appropriate business categories, subcategories and keywords to help customers discover relevant businesses.

Merchants must not use:

• Misleading or unrelated keywords
• Competitors' names without lawful authorization
• False claims about products or services
• Unlawful or deceptive promotional descriptions
• Content intended to manipulate search results dishonestly

Bizrato may review, modify or remove misleading or inappropriate categories and keywords.

Business visibility and search ranking may depend on factors including relevance, location, listing completeness, customer engagement, ratings and other applicable ranking criteria.

Paid subscription benefits, where applicable, will be governed by the features and conditions disclosed for the selected plan.

8Merchant Content and Intellectual Property

Merchants may upload business logos, photographs, descriptions, service details and other business-related content.

Merchants retain ownership of the content they lawfully own.

By uploading content, merchants grant Bizrato a non-exclusive, royalty-free, worldwide licence to host, store, reproduce, format, display and distribute that content as reasonably necessary to operate and promote their business listings and the Platform.

This licence does not transfer ownership of merchant content to Bizrato.

Merchants confirm that they possess the necessary rights and permissions to upload and use their submitted content.

Merchants must not upload:

• Copyright-infringing material
• Unauthorized third-party photographs
• False or deceptive advertisements
• Obscene or unlawful content
• Content violating another person's privacy
• Material that infringes trademarks or other intellectual property rights

Bizrato may remove content that violates applicable law or these Terms, subject to applicable legal requirements.

9Customer Enquiries and Lead Management

Bizrato enables customers to discover businesses and communicate with merchants through available enquiry, contact and messaging features.

Exclusive Enquiry Distribution

When a customer sends an enquiry directly to a particular merchant, Bizrato does not automatically redistribute that enquiry to competing merchants.

Customers may independently choose to contact or send enquiries to multiple businesses.

Bizrato does not sell or share a merchant's received enquiries with other merchants for competitive lead distribution.

This does not prevent lawful processing by authorized technical service providers where necessary to operate the Platform, or disclosures required by applicable law.

Merchant Responsibilities

Merchants are responsible for:

• Responding to customer enquiries professionally.
• Providing accurate information about products, services and prices.
• Managing follow-ups responsibly.
• Using customer contact details only for lawful, relevant purposes.
• Respecting applicable customer communication preferences.
• Protecting customer information against unauthorized access or misuse.

Merchants must not sell customer enquiry information, conduct unauthorized mass messaging or misuse personal information obtained through Bizrato.

Bizrato does not guarantee that every enquiry will result in a successful sale or transaction.

10Customer Transactions and Business Responsibility

Unless expressly stated otherwise for a particular service, Bizrato operates as a business search and merchant-management platform.

Transactions between customers and merchants remain the responsibility of the respective parties.

Merchants are responsible for:

• Product and service quality
• Pricing and quotations
• Delivery and fulfilment
• Applicable taxes and invoices
• Warranties and guarantees
• Customer complaints
• Refunds and cancellations relating to their own products or services
• Compliance with applicable consumer protection laws

Bizrato is not automatically a party to transactions conducted directly between customers and merchants.

Nothing in these Terms excludes any responsibility that Bizrato cannot lawfully exclude.

11Reviews, Ratings and Merchant Responses

Bizrato may allow customers to submit ratings and reviews through the review features made available on the Platform.

Merchants must not:

• Submit fake reviews.
• Purchase or arrange deceptive ratings.
• Impersonate customers.
• Threaten customers over negative feedback.
• Manipulate review systems through fraudulent activity.

Merchants may respond to reviews using the available Platform functionality.

Bizrato may moderate or remove reviews that violate applicable law, published review guidelines or Platform policies.

Bizrato does not guarantee that all reviews will be positive or that every review reflects a merchant's preferred interpretation of events.

12Subscription Plans and Services

Bizrato may offer free and paid subscription plans, including Starter, Growth and Enterprise, or other plans introduced from time to time.

Plan features, prices, duration and applicable limitations will be displayed before purchase or activation.

Free Plan

The Starter Plan may be provided without a subscription fee, subject to its disclosed features and limitations.

Paid Plans

Paid plans provide the features expressly described at the time of purchase.

Additional features, integrations or services may be subject to separate charges.

No Automatic Renewal

Bizrato subscriptions do not automatically renew.

A paid subscription will require a new payment or an expressly authorized renewal action by the merchant.

Bizrato may send subscription-expiry reminders and renewal information through permitted communication channels.

Merchants are responsible for reviewing the applicable plan details before purchasing.

13Payments, Cancellation and Refund Policy

All subscription prices, applicable taxes and payment details will be disclosed during checkout.

Payments may be processed through authorized third-party payment service providers.

Refund Eligibility

For paid subscription plans purchased directly from Bizrato:

Within One Month of Purchase: A merchant may request a 100% refund of the eligible subscription amount within one calendar month from the date of successful payment.

After One Month: The subscription becomes non-refundable after the one-month refund eligibility period has expired.

For clarity, “one month” means one calendar month from the successful payment date.

Refund requests must be submitted through Bizrato's official support channel with sufficient information to identify the transaction.

Approved refunds will ordinarily be returned through the original payment method, subject to the payment provider's processing procedures.

Cancellation of a subscription does not automatically delete the merchant's business account.

Any statutory refund rights or remedies that cannot lawfully be excluded will continue to apply.

Where subscriptions are purchased through an external app marketplace, applicable marketplace payment and refund procedures may also apply and will be disclosed where relevant.

Bizrato may investigate suspected payment fraud or abuse of the refund process, but will not withhold a legally due refund merely because a merchant has requested it.

14Transactional and Service Communications

By registering and using Bizrato, merchants acknowledge that certain communications are necessary for account operation, security and service delivery.

Subject to applicable law, Bizrato may send relevant service communications concerning:

• OTP verification and account authentication
• Login and security alerts
• Business Verification status
• Listing approval or rejection
• Customer enquiries and messages
• Reviews and customer interactions
• Account activity
• Subscription purchases and invoices
• Payment confirmations and refund updates
• Subscription expiry
• Important changes affecting Platform services
• Support requests and complaint resolution

These communications may be delivered through appropriate channels, including email, SMS, WhatsApp, push notifications or telephone calls, where permitted.

Bizrato will distinguish genuine service communications from promotional communications and comply with applicable communication and consent requirements.

Merchants may manage optional notification preferences where the Platform provides such controls.

Certain essential security, legal or account-related communications may remain necessary while an account is active.

15Promotional and Marketing Communications

Bizrato may offer promotional communications relating to its products, services and business-development opportunities.

Such communications may include:

• New product and feature announcements
• Paid subscription offers
• Promotional campaigns
• Discounts and special offers
• Merchant education and business growth content
• Webinars and training opportunities
• Relevant service recommendations
• Marketing campaigns and product updates

Promotional communications may be delivered through:

• Email
• WhatsApp
• SMS
• Outbound telephone calls

Marketing Consent

Where consent is required by applicable law, Bizrato will obtain and record the merchant's valid consent before sending promotional communications through the relevant channel.

Acceptance of these Terms does not override legal requirements for separate, specific or channel-appropriate consent.

Bizrato may maintain records of marketing preferences, consent dates, consent versions and subsequent withdrawals.

Opt-Out and Withdrawal

Merchants may withdraw promotional communication consent or update their marketing preferences at any time through available account settings, unsubscribe mechanisms or by contacting [email protected].

Bizrato will process withdrawal requests in accordance with applicable law.

Withdrawal of marketing consent will not prevent the merchant from using the Platform or receiving essential service communications that are otherwise lawfully permitted.

Bizrato will not treat the refusal or withdrawal of optional marketing consent as grounds for denying basic merchant registration.

16Privacy and Personal Data Processing

Bizrato may collect and process personal information necessary for account registration, verification, listing management, customer communication and Platform operations.

Depending on the services used, this information may include:

• Name and contact details
• Account credentials and authentication records
• Business ownership and verification information
• Identity-related documents
• Photographs and location information
• Subscription and payment records
• Customer communication records
• Device and technical information
• Support and complaint information

Bizrato will process personal information for specified and lawful purposes, provide required notices and implement reasonable safeguards appropriate to the information and risks involved.

Verification Documents

Identity documents, selfies and verification photographs will be used for legitimate verification, security and compliance purposes.

Bizrato will not publicly display a merchant's private verification documents merely because they were submitted for verification.

Public business listing information may be displayed to customers as part of the Platform's intended services.

Service Providers

Bizrato may engage authorized service providers for hosting, payment processing, messaging, analytics, security and other necessary operations.

Such arrangements will be subject to applicable legal requirements and appropriate contractual protections.

Data Retention

Personal information will be retained only for periods justified by lawful purposes, applicable legal requirements and legitimate operational needs.

Detailed retention periods and personal-data rights will be explained in Bizrato's applicable privacy notice.

17Merchant Account Deletion

Merchants may request permanent deletion of their Bizrato merchant account.

Following a valid deletion request and completion of applicable verification procedures, Bizrato will deactivate the account and remove its public business listing.

Personal information associated with the account will be deleted or otherwise handled in accordance with applicable data-protection laws and retention obligations.

Certain records may need to be retained where required by law, for accounting, fraud prevention, dispute resolution or other legally permitted purposes.

Account deletion does not automatically create a refund entitlement outside the applicable Refund Policy.

Merchants should understand that deletion may result in loss of access to business listing information, enquiry history and other account-related records.

18Prohibited Activities

Merchants must not use Bizrato for:

• Fraudulent or illegal business activities
• Fake or impersonated business listings
• Unauthorized use of third-party information
• Misleading product or service claims
• Customer data theft or unauthorized resale
• Spam or unlawful promotional communications
• Manipulation of reviews or rankings
• Malware distribution or cyberattacks
• Unauthorized access to Platform systems
• Harassment, threats or discriminatory unlawful conduct
• Sale or promotion of prohibited goods or services
• Any activity that violates applicable Indian law

Bizrato may investigate suspected violations and take proportionate action, including content removal, account restrictions or suspension, subject to applicable law.

19Platform Availability and Technical Services

Bizrato aims to maintain reliable Platform operations.

However, uninterrupted or error-free availability cannot be guaranteed.

Services may occasionally be affected by:

• Scheduled maintenance
• Software updates
• Server or network interruptions
• Third-party service failures
• Security incidents
• Events beyond Bizrato's reasonable control

Bizrato may modify, improve or discontinue features where reasonably necessary.

Material changes affecting paid services will be handled in accordance with applicable law and contractual obligations.

20Account Suspension and Termination

Bizrato may suspend, restrict or terminate a merchant account where reasonably justified by:

• Material violations of these Terms.
• Fraudulent or misleading registration information.
• Failed or falsified Business Verification.
• Unlawful activities.
• Serious customer data misuse.
• Security threats or unauthorized access.
• Repeated prohibited content violations.
• Applicable legal or regulatory requirements.

Where appropriate and legally permissible, Bizrato may provide notice and an opportunity to address the issue.

Merchants may also discontinue use of the Platform and request account deletion.

Termination does not eliminate outstanding legal obligations or rights that lawfully survive termination.

21Intellectual Property Rights

The Bizrato name, logo, branding, website design, software, proprietary content and related intellectual property belong to Bizrato or its respective licensors.

Merchants receive a limited, non-exclusive, non-transferable right to use the Platform in accordance with these Terms.

Merchants must not copy, reverse-engineer, commercially exploit or misuse Bizrato's proprietary technology except where expressly permitted by applicable law.

Nothing in these Terms transfers ownership of Bizrato's intellectual property to merchants.

22Disclaimer of Business Results

Bizrato provides tools and services intended to support business discoverability, customer communication and merchant operations.

Bizrato does not guarantee:

• A particular number of customer enquiries
• Sales conversions
• Revenue growth
• Search ranking positions
• Customer retention
• Business profitability
• Continuous customer demand

Results may depend on business category, location, market demand, competition, merchant responsiveness and other factors.

Nothing in this section limits any non-excludable statutory rights or remedies.

23Limitation of Liability

To the extent permitted by applicable law, Bizrato will not be responsible for losses arising solely from independent transactions between merchants and customers or from merchant-provided inaccurate information.

Any contractual limitation of liability must be interpreted subject to applicable Indian law.

Nothing in these Terms excludes or restricts liability that cannot lawfully be excluded, including liability arising from fraud, wilful misconduct or other non-excludable legal obligations.

24Merchant Indemnification

To the extent permitted by applicable law, merchants agree to indemnify Bizrato against reasonable third-party claims, losses and expenses arising directly from:

• The merchant's unlawful business activities
• Materially false business information
• Intellectual property infringement by merchant-uploaded content
• Unauthorized use of customer information
• Material breaches of these Terms

This provision will not apply to losses caused by Bizrato's own unlawful conduct or negligence to the extent prohibited by applicable law.

25Changes to Terms and Services

Bizrato may update these Terms to reflect changes in applicable law, Platform functionality, security requirements or business operations.

Updated Terms will be published with a revised effective date.

Where legally required, Bizrato will provide appropriate notice or obtain renewed acceptance or consent.

Material changes will not be applied retrospectively in a manner that unlawfully removes existing merchant rights.

26Grievances, Complaints and Support

Merchants may contact Bizrato regarding:

• Account access
• Business Verification
• Listing approvals
• Subscription payments
• Refund requests
• Privacy concerns
• Unauthorized account activity
• Promotional communication preferences
• Account deletion
• Other Platform-related complaints

Customer Support: [email protected]

Grievance Officer: [Name and designation to be inserted]

Grievance Contact: [Email and contact details to be inserted]

Registered Office: [Full registered office address to be inserted]

Bizrato will acknowledge and resolve grievances in accordance with applicable statutory requirements.

27Governing Law and Dispute Resolution

These Terms are governed by the laws of India.

The parties will first attempt to resolve disputes through good-faith communication.

Where disputes cannot be resolved amicably, they may be referred to the courts having jurisdiction under applicable law.

Jurisdiction: [City and State to be confirmed]

Nothing in these Terms prevents a person from approaching a competent statutory authority, consumer forum or other legally available dispute-resolution mechanism where applicable.

28Contact Information

Bizrato Connecting Solutions (OPC) Pvt Ltd

India's Business Search Engine

Website: www.bizrato.com

Email: [email protected]

Registered Office: [To be inserted]

29Final Acknowledgement

By registering for or continuing to use the Bizrato Merchant Platform, the merchant confirms that:

• They have read and understood these Terms.
• They are authorized to register the relevant business.
• They agree to provide accurate business information.
• They understand the mandatory Business Verification requirements.
• They understand the conditions governing listing publication.
• They agree to comply with applicable Platform rules.
• They acknowledge the applicable subscription, cancellation and refund conditions.
• They understand how necessary service communications are used.
• They understand that promotional communications are subject to applicable consent requirements and available opt-out mechanisms.
• They understand their responsibilities concerning customer information and account security.

End of Merchant Terms & Conditions — Version 1.0